Q. What is our commission structure?
A.
We start new authors out with an eBook. We pay all the costs related to the making, promotion, and distribution of your book. Once we are in contract, and you submit your finished manuscript, we also require an author bio and a one page blurb (sales pitch) telling us what the book is about. Your commission is an adjustable scale that starts at 10% on the proceeds of all net sales. As the book increases in popularity, we likewise increase your commission percentage. This can reach as high as 50% on the proceeds of all net sales. Most publishers start an author out at 8%, and as their book grows in popularity they still get 8%.
Once we feel the book has gained sufficient popularity, we will put the book in print, typically paperback first. Once again, we pay all costs related to the making, promotion, and distribution of your book-in-print. The books-in-print commission also has an adjustable scale that graduates up as the book increases in popularity. We wish it were possible to pay the same commissions as with eBooks, but with the additional costs related to printing and promoting books-in-print our commission structure is slightly different. We start authors out with an 8% commission on the proceeds of all net sales, and as the book increases in popularity your commission percentage also increases to finally reach a high of 20% on the proceeds of all net sales. Again, most publishers start at 8%, and as their book grows in popularity they still get 8%.
We take care of making your eBook available on all major websites (Amazon, Apple iTunes, Barnes & Noble, Kobo Books, eLibraries, and other online outlets) in the US and locations Worldwide. Once we put your book-in-print we make it available in Barnes & Noble stores as well as other Brick and Mortar bookstores throughout the US.
When our authors works involve television rights, film rights, foreign rights sold, and/or related merchandising, our commission on these negotiated deals normally results in between 25% to 30% of the profits involved with these works.
After we establish a relationship with an author, we work with them on promotion to the media, and/or other venues available. This may even include promotion to movie and/or television studios. After we release the publication, we then require our authors to work with us in all media arrangements like book signings, photos, interviews, etc. at bookstores, in blogs and/or podcasts, and/or other venues. Once a book is in print, authors can purchase copies of their books at a sizable discount to use for their own promotion and personal use. We require our authors to be fully committed and willing to share in all endeavors that we arrange for the book to succeed. Our main objective is to see success in the way of great profits for our authors.
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Q.
Do I need an agent?
A. We think the answer to that question is, "it depends." A lot of houses won’t look at unsolicited or unagented manuscripts so then the answer would be yes, you do. However, the editors of some genres (such as Romance, Science Fiction & Fantasy) will look at all submissions so then the answer is no, you don’t.
But here’s our question to readers. Have you ever seen a publishing contract? Would you even know how to navigate it? Do you understand what the grant of rights clause is asking? Do you know how to limit an option clause? Do you understand the real meaning behind the language in a standard publishing out-of-print clause?
Chances are good that you said NO to all of the above. Then chances are good you may want to hire an agent. A good agent doesn’t just sell your book; a good agent guides your whole career. That’s worth well more than our commissions.
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Q. How do I get an agent?
A. Here’s the dirty little secret about publishing. It’s just like any other career—network, network, network. The days of the isolated writer hammering out great works of art and being discovered are over. In fact, those days never really existed.
For Fiction: If you have no previous publications, be sure to write a really good query letter and then follow it up with submitted sample pages that will knock the socks off of an agent. Lots of new clients are plucked from the slush pile. If you write genre Fiction, be sure to join the appropriate organizations such as Romance Writers of America, Sisters in Crime, Mystery Writers of America, Science Fiction & Fantasy Writers of America to name a few. Network with other writers at conferences. Recommendations by previously published authors carry weight. Join a writers’ group. If writing Literary Fiction, get noticed by submitting your writing to literary magazines and contests. Build up those credentials. Also, graduates of prestigious MFA programs are pursued by agents because that literary fiction can be sold to editors.
For nonfiction: Credentials are everything—especially for business or self-help books. It is very difficult to sell a nonfiction proposal to a major house unless you have an established platform consisting of the following:
- Published articles in your field
- Media contacts in TV and radio
- A syndicated column
- At least 30-50 scheduled lecture dates a year
- An affiliation with a known and respected university
More Tips on Getting an Agent:
- Do your background research! We are open to folks contacting us by query via email because we enjoy new writers; however, it’s frustrating when agents receive material that doesn't fit what they represent.
- The best way to get an agent is to be referred to him or her by a client, industry person, or a friend. Finagle an introduction! They should be gracious when meeting writers. If an agent is not, then you would not want that person to represent you anyway!
- The next best way is to meet an agent at a writers’ conference or a publishing-related event.
- The last way to get an agent is to research the various resources regarding the topic and then submit a query. Be sure to check out an agent’s website, if there is one, for the most up-to-date information regarding a submission.
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Q.
Should an agent live in New York?
A. There are many terrific agents in New York, and there are many terrific agents who are not located there. To a degree it can be beneficial to have a New York location, but location makes less of a difference in the age of FedEx, email, fax, and excellent phone service. We are primarily located in California, but we also have a New York address, and we have found that we can accomplish the same goals in California as we can in New York.
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Q. What should I expect from an agent?
A. Consideration, respect, and good customer service regarding communication.
Good agents:
- return calls or emails promptly.
- treat clients as the reason why they exist in the first place.
- keep clients informed of the status of submissions.
- remit payments to clients quickly.
- keep client money in a secure account.
- don’t charge reading fees or participate in other money-making avenues such as charging for “consultations.”
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Q. What pitfalls should be avoided when contacting agents?
A. Try following these guidelines:
- Agents are people too! Please be courteous and respectful, and we will do the same in return.
- Not all agents think alike. If someone is disrespectful to you, take that as a sign that his/her agency is not for you.
- When contacting any agent, always be extremely professional. This means using professional writing approaches for all communications—either by snail mail or email.
- Please do not call. It’s impossible for any agent to ascertain your writing ability by talking to you on the phone. It is also very annoying and won’t win you points with an agent you are trying to woo.
If you are a terrific writer with solid credentials, finding an agent will be straight-forward and fairly easy.
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Q. How do I write an attention-getting query letter?
A.
Good query letters are one page or two pages tops. You should be able to summarize your novel or nonfiction project in a one pitch sentence or in one short paragraph—like a summary on the back cover of a book.
If YOU can’t write this, then we won’t be able to either, so it won’t sell.
Query letter breakdown by paragraph:
- Introduction: explain why you are contacting our agency. Were you referred? Why are we the agency for this project?
- Manuscript pitch: what is your novel or nonfiction proposal?
- Credentials: for fiction, what is your writing background, stories sold, programs attended, mentors, awards, etc. For nonfiction, Why are you the person to write this book? What are your credentials?
- Conclusion: Thank the agent for taking the time to read your materials, etc.
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Q.
I sent an email query to your agency but have not received a response, or I sent a requested partial and have not received a response. Why?
A.
For email queries, if you have not received a response after three (3) weeks, then something might have gone wrong in the cyber world. Is your email account still active? Are emails to you being spam-filtered? Our reply to you might have bounced or been deleted. We send our response electronically so check your spam folder.
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Q. What are some query DOs and DON'Ts?
A.
DOs:
- Do email queries and save on stamp costs.
- Do be professional and brief in your query.
- Do highlight your relevant background or publishing credentials.
- Do take the time to hone and then highlight your one or two sentence pitch or hook.
- Do take only one paragraph to summarize the rest of your work-following the grab-your-attention style found on the back cover of books.
- Do thank the agent for reviewing your query.
DON'Ts:
- Don't address your letter "To Whom it May Concern."
- Don't use an unusually small font.
- Don't immediately send another email query if an agent has just rejected your first.
- Don't use cutesy fonts or backgrounds.
- Don't query more than one work at a time.
- Don't forget to include the title of your work in the query.
- Don't be unclear as to whether your project is fiction or nonfiction.
- Don't CC a bunch of other agents on your email query. Send the email to one agent at a time.
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Q. How do I write a good book proposal?
A.
Good book proposals are not lengthy. After all, editors (and agents!) are always short on time.
Excluding the outline and the sample chapter, try to limit the actual proposal to 12 pages. Include the following sections:
- Introduction
- Overview
- The Market
- Competition
- Publicity and Promotion
- About the Author
If you are unsure of how to write a good book proposal, then be proactive and learn what you need to know. Here is a good resource to help:
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